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The web site cursos.lacier.com.br had the following in the web site, "Professor Mauro Schiavi Juiz Titular da 19ª Vara do Trabalho de São Paulo." I noticed that the webpage stated " Doutor e Mestre em Direito pela PUCSP." They also said " Professor dos Cursos de Especialização da PUCSP, MackenzieSP, Escola Paulista de Direito, ESA e Escola Judicial do TRTSP. Palestrante e Conferencista em todo o país. Autor, dentre outros 16, do livro Manual de Direito Processual do Trabalho. São Paulo Ltr, 2015. Professor Francisco Antonio de Oliveira . Professor Julio César Vieira . Professor Marcelo Chaim Chohfi Juiz ." The meta header had lacier as the first optimized keyword. This keyword is followed by livraria, jurídica, and jurídico which isn't as important as lacier. The other words cursos.lacier.com.br used was jurídicos. livros is included but could not be seen by search crawlers.